Strengths Weaknesses Opportunities Threats
Performing a simple SWOT Analysis will help a firm understand it position in the market.
|In terms of product strength, what are the distinct advantages the company has over the competition?|
How else is the product / service favorably differentiated from the competition?
|In actual performance|
|In quality and reliability|
|In production efficiencies|
|In breadth of line and / or options|
|What are the company’s powerful marketing assets?|
What are the corporate strengths?
|What are the handicaps or weaknesses in the company’s products?|
|What are the company’s corporate weaknesses?|
|Other known threats include?|
|List the identified opportunities for the company’s products for the next 3-5 years.|
|Can the current line of products and technological capabilities be leveraged effectively into other markets?||
If yes, detail.
Identify those threats to your business that may come from inside your organization.
Identify those threats to your business that may come from outside your organization.
|Preventive Actions to Be Taken||
Other Comments and Insights:
Features versus Benefits Worksheet
Part 1 – List five main features of your product/service in the space provided, list the coordinating advantages that relate to the feature, and then convert those features and advantages into the benefits that customers/clients realize from using the product.
People buy benefits, nothing else!
Name of Product: ___________________________ [Make a sheet for each product/service]
|“The components of acompany, item or service
that yield an advantage &
|“The way a company, itemor service can assist in the
solving of problems or
fulfilling of needs.”
|“The results/return acustomer can expect or
receive in: dollars, time,
etc.” What’s in it for me!