SWOT Analysis

SWOT Analysis

Strengths Weaknesses Opportunities Threats

Performing a simple SWOT Analysis will help a firm understand it position in the market.

 

Strengths

In terms of product strength, what are the distinct advantages the company has over the competition?    
     
     
     
     

 

How else is the product / service favorably differentiated from the competition?

In actual performance     
In quality and reliability     
In production efficiencies     
In breadth of line and / or options    

 

What are the company’s powerful marketing assets?    
     
     
     
     

 

What are the corporate strengths?

Size     
Financial resources     
People     
Reputation     
Business Relationships     

 

Weaknesses

What are the handicaps or weaknesses in the company’s products?    
     
     
     
     

 

 

What are the company’s corporate weaknesses?    
     
     
     

 

Other known threats include?    
     
     
     
     
     

 

Opportunities

List the identified opportunities for the company’s products for the next 3-5 years.    
     
     
     
     
     
     
     

 

Unexploited Opportunities

Can the current line of products and technological capabilities be leveraged effectively into other markets?  
  • Yes
  • No

 

 

If yes, detail.

     
     
     
     
     

 

Threats

Identify those threats to your business that may come from inside your organization.

Internal Threats    
     
     
     
     
     

 

 

Identify those threats to your business that may come from outside your organization.

External Threats    
     
     
     
     
     

 

Preventive Actions to Be Taken  
  1.  
   
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  1.  
   
  1.  
   
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  1.  
     

 

Other Comments and Insights:

 

Features versus Benefits Worksheet

Part 1 – List five main features of your product/service in the space provided, list the coordinating advantages that relate to the feature, and then convert those features and advantages into the benefits that customers/clients realize from using the product.

People buy benefits, nothing else!

 

Name of Product: ___________________________ [Make a sheet for each product/service]

Part 1

 

Feature Advantage Benefit
“The components of acompany, item or service

that yield an advantage &

a benefit.”

“The way a company, itemor service can assist in the

solving of problems or

fulfilling of needs.”

“The results/return acustomer can expect or

receive in: dollars, time,

etc.”  What’s in it for me!