Features versus Benefits Worksheet

Part 1 – List five main features of your product/service in the space provided, list the co-ordinating advantages that relate to the feature, and then convert those features and advantages into the benefits that customers/clients realize from using the product. Have a number of people in your business or people who know your product if you are a small business fill out the Features versus Benefits Worksheet.

People buy benefits, nothing else!

 

Name of Product: ___________________________ [Make a sheet for each product/service]

Part 1

 

Feature Advantage Benefit
“The components of a company, item or servicethat yield an advantage &a benefit.” “The way a company, itemor service can assist in thesolving of problems orfulfilling of needs.” “The results/return acustomer can expect orreceive in: dollars, time,etc.”  What’s in it for me!
     
     
     
     
     
     
     

 

Part 2 – Summarize Major Items from Part 1

 

Feature 1:  

 

 

Advantage:
Benefit:
Feature 2:
Advantage:
Benefit:
Feature 3:
Advantage:
Benefit:
Feature 4:
Advantage:
Benefit:
Feature 5:
Advantage
Benefit: